Tuesday, August 6, 2019

The basics of Family Decision Making

The basics of Family Decision Making Due to its purchasing power, the family is believed as the most important consumers buying unit by many marketers (Dalakas Shoham, 2005). Therefore, a great number of previous studies have been done to understand how a family makes purchasing decisions over the years. As new social trends, the structure of family has changed dramatically in the past three decades in most countries in the world (Brace et al, 2008). The family is convinced as composing by parents and unmarried children in traditional mind. However, in the modern society, the definition of family has moved from only couple and children to family household. According to European Community Household Panel, a family household is a group of people who live together, share the bill and housekeeping arrangement (Askegaard et al, 2006). In view of most marketers, changes in family structures provide marketing opportunities. As the differentiation of the composition, families need and demand is diversified than before. Changes in family structure and modern family Family household types in modern society are diversified, such as single parent families, reconstituted families, unmarried cohabitation families, traditional families, couple with no children families and roommate family households. The reason of diversified family household type is that unmarried cohabitation, delayed marriage and delayed childbirth are trends for young people in the recent years. Furthermore, there have been increases in the proportion of the return of mothers to the workforce and the number of divorces and a decrease in the proportion of intact family unit (two biological parents and their dependent children). It is known that 76 per cent of UK children in 2004 lived in a family unit headed by a couple (UK Office of National Statistics, 2005). But, this official data does not differentiate families by couples who are intact or step parent. Also, it is acknowledged that 83 per cent of children in step parent families or single parent families live with their natur al mother (Brace et al, 2008). Therefore, most of single parent households are headed by females. Although the family types are diversified in the present day and age, intact families, step parent families and single parent families are three major types of composition for modern families. Haskey (1998) indicated there has been an obviously decline in the intact or traditional family household type and step families are more prevalent than single parent households. People are remarrying more often than before, and male is more likely to reconstitute a family than female. For example, step families are the fastest growing type of family in the UK (Mintel, 2005). There are totally 35 per cent British parents live as a non-traditional family unit. Concretely, 19 per cent of British parents are single parents. 16 per cent of British parents have children with ex-wife or ex-husband and now reconstitute families with new partners and the children (Mintel, 2005). Family structures have changed, which influence family decision making. Thus, some researchers argue that family communication has become more open and democratic (Belch and Willis, 2001). Particularly, the role of women has changed in the present society. The changes include education, increasing number of double-income families and the advent of career women. Further to say, these changes have impacted on family buying decisions and the role structure between family members. An increasing number of women are contributing to the incomes of their families and more women are motivated to succeed in their careers. For instance, nearly 60 per cent of women in New Zealand are employed in the workforce (Beatty Lee, 2002). This is much higher proportion than before. Some previous studies indicated that a persons power to make family purchasing decisions depends on his/her ability to satisfy his/her marriage partners needs (Beatty Lee, 2002). Therefore, the more a husband contributes to the resources of the family, the more the wife will accept the husbands buying decisions. In the same way, if the wife contributes significantly to the family income, then the wifes impact on family buying decisions would be greater than in families where the wife does not provide income to the family. It does not mean the person who contributes a dominant income to his/her family must accounts for the completely dominant position in the family buying decision making process. It is more likely that there is more equality in double-income families. Therefore, a wifes occupational status has an obviously effect on the family decision making. The prevalence of women working outside the home is not only because of the necessity to help the family in finance, but also because of the changes in social and cultural trends. Therefore, women obtain more power in some families which both family members will make decisions jointly. This type of family is more likely to be called modern family and it has a more democratic influence structure. In contrast, a traditional family has a more dictatorial husband and the decisions are made more autocratic. Family life cycle There are many factors influence family buying decisions. Despite the family type and womens role in the family, family life cycle (FLC) also significantly affects the family purchasing decisions. The family life cycle describes the changes that occur in family and family structures as they progress over time (Askegaard, 2006). The FLC shows the changes in both the family income and family composition over time. As the time passed, the needs and demands of families tend to change. Therefore, their preferences and behaviours will be changed. Families in similar stages of the life cycle share similar demographic, financial and buying characteristics. In contrast, families at different life cycle stages show different interests, needs and demands and use different communication strategies (Lee Levy, 2004). Childrens roles in family buying decisions Since 1990s, the growing awareness on childrens role is largely because of childrens steadily increasing impact on family buying decisions and increasing spending power (Caruana Vassallo, 2003; Dalakas Shoham, 2005; Fan Li, 2010). Many previous studies pointed out that children have became an extremely vital consumer group which influences family purchases of various products in many ways (Burns et al, 2007; Caruana Vassallo, 2003). Thus, many marketers recognize children as a primary market, an influencing market, and a future market. For example, children in the USA directly spent over $60 billion and influenced over $380 billion of spending by other members of their family per year (Chou Wut, 2009). In Australia, the adolescents market is estimated to be worth about $3.9 million, and in New Zealand the market size is about $800,000 (Wimalasiri, 2004). Therefore children are increasingly attractive targets for marketers. Children as independent consumer In the contemporary world, as primary market, children have increasing spending power in terms of being independent customers. They are seen as different from previous generations. Today, children are more connected, more direct and more informed. They have more personal power, more money, more impact on family decisions and attractive more attention than their parents and ancestors. Most of teenagers receive allowances from their parents or eldership. Also, a great number of adolescents have income from jobs. Past study showed 51.1 per cent of the high school students admitted that they get an allowance from family members in the USA and the median amount was $50 (Dalakas Shoham, 2003). Moreover, Chou Wut (2009) indicated children who between ages of 2 to 12 independently spent $29 billion per year by using their own money and further to say, they indirectly influence $320 billion worth of household purchase. Childrens influence on family buying decisions In addition, children are also major influencers within the family decision making unit. They attempt to and succeed in influencing family purchasing decisions. Several researches have shown that the childrens degree of influence in purchase decisions varies with the type of product (Beatty Lee, 2002). They have the most influence on buying decisions when they are the primary users of the products, for example, toys, games, and school supplies. They are also influential in purchase decisions about products which for all family members, for example, vacations, furniture, movies, and eating out. However, they have less impact on these products than in the products which they are the primary consumers. According to Dalakas Shoham (2003) reported, 34 per cent of nine to 14-year-olds acknowledged they influenced their parents purchasing decisions on videogame systems, 19 per cent affected decisions on vacation choice, 18 per cent have impact on stereo equipment, and 14 per cent particip ated the family decisions making process on computer equipment, VCRs, and televisions. Moreover, adolescents influence has been affected by the cost of the products on purchasing decisions. Their influence decreased for expensive family purchases. Furthermore, they have most influence as regards product type, colour and brand. One of the areas where children have the major impact is food purchasing decision. Food plays a vital role in family life and it is the main expenditure for most families. Children have most influence on the food and the meals which are easy to prepare. US studies have shown that in the major categories of food and drinks, playthings and clothing and TV programmes, children have an obviously influence (Chou Wut, 2009). In the UK, 84 per cent of parents said that their children decided what food to buy. 29 per cent parents admitted that their children impact on the choice of furniture. Even 20 per cent of parents said they like to listen to their childrens suggests about their own clothes when purchasing (Dalakas, Shoham, 2005). Also, through a survey, cable television networks in the USA found that children affected average of 43 per cent of total purchases which are made the decisions by parents. Further to say, mothers who shop with their kids normally spend 30 per cent more than they originally plan and fathers spend 70 per cent more (Caruana Vassallo, 2003). The ways and factors for children to affect family decisions Generally speaking, there are four different ways for children to influence family buying decisions. First, they hugely involve in affecting their parents to purchase products which they are the finally users. Second, older children buy the products which they want directly by using their own money. This money is received as allowances or salary. Third, children participated and affected their parents in family buying decisions making process for family products. Lastly, parents consult their childrens opinion for some of their own purchase. Therefore, children exert a certain influence on the overall family decisions. Children have more influence during the problem recognition and information search stage, but their influence decreases at the finally decision making stage. Their influence can be direct or indirect. Young children more tend to impact family purchases by directly asking. However, older adolescents may use various strategies to impact their parents decision making. Except the direct requests, they also take other actions like bargaining, persuasion, or using emotional strategies. A childs age is an important related factor of the childs influence on family decision making. Older children have fewer requests than younger children and their parents more tend to satisfy their request. The parents believe the older children have more experience with shopping and products, so they easily yield than before. Also, parents are convinced that their older children possess more understanding of economic concepts and have higher skills on shopping than younger children. Furthermore, childrens influence on family decisions is affected significantly by family type. Children in single parent families or one child families have more influence than others and the adolescents in modern families affect their families more obviously than adolescents in traditional families. The reasons for children influencing family decisions In the current era, family communication has become more open and democratic. Parents pay more attention to their children and spend more time to listen to their childrens opinions. These changes in family communication caused children can exert influence on family purchasing decisions making process. Furthermore, the influence of each child has increased because of the trends of smaller number of children in families. Because of the returns of women to workforce, most families economic status is in good condition. It not only means parents can afford enough money to satisfy their children request, but also pushes the children to take more responsibility for family decisions. This is because working couples have little time to make decisions and have to give their children more power. The analysis of implication for marketing There are many factors influence the children when they making purchasing decisions and shape their habits at the present. The top three influence factors are family, friends and media. All of them have outstanding impact on childrens shopping skills and behavior. In details, the family has been believed as it has the most influence on children in the purchasing process of food products, health care products and furniture. On the other hand, friends and the media play an extremely important role in affecting the discretionary purchase of the children. In fact, most of marketers consider the media as the most powerful affecting factor to impel the children to make purchasing decisions. They are convinced the television advertising is the greatest influence marketing communication tool. Moreover, previous marketing researches also suggested the companies to access the children seriously with child friendly amenities, colourful and playful displays and even credit cards (Caruana Vassal lo, 2003). In addition, it is known that most of children have low brand loyalty for most products. Because of their strong curiosity, they are easily to be attracted by original and distinct products. However, once they build the brand loyalty for one particular brand, they will be lifetime consumers for the brand. Furthermore, for the ethic thinking, the marketers ought to avoid displaying violent or pornographic pictures to children in their advertising. This is because children are not mature enough and cannot understand the meaning of this kind of advertising. Further to say, children very like to imitate what they saw. Thus, it is dangerous for children to access violent or pornographic advertising. For example, there was lots of news regarding that children did violent events after playing violent games, such as GTA, Counterstrike, or watching violent movie. An analysis of the situation of children in China Children in China have become the most significant target consumers for many marketers. This is not only because China has the largest population of children in the world, but also due to the fact that Chinese children have more economic power and influence in their families than children in other countries. Fan Li (2010) mentioned that there are 1,321.29 million people in China at the end of 2007. Among others, 19.4 per cent (about 256.60) are under the age of 14. This made China become the largest potential market. In the present China, children have more discretionary income compared with before and also exert a greater impact on family buying decision than other countries children. One couple one child has been a basic state policy in China for a long time since the early 1970s. Therefore, as the only child in the family, both parents and grandparents give most of their love and attention to the child. Even it caused a seriously problem raised in China, the Chinese children have been considered as being like Little emperors/empresses. A part of parents would like to satisfy their childrens each request as possible as they can. Due to the importance of Chinese children, marketers did many researches to seek the most relative information sources for Chinese children. Finally, they found that TV, parents, store visits and friends were ranked as the most significant sources to receive information for Chinese children (Fan Li, 2010).

Monday, August 5, 2019

Effective and Environmentally Safe Household Cleaner

Effective and Environmentally Safe Household Cleaner Introduction Cleaning products are an essential part of maintaining any home or workplace. However, many of the well-known household cleaners contain chemicals that can harm the environment. This is a main reason as to why a consumer’s choice upon choosing a cleaning product should rely on the safety of not only humans but the environment as well. For example, cleaning products that contain Volatile organic compounds can affect indoor air quality as well as contribute to the formation of smog in outdoor air (EPA, 2010). Therefore, an experiment has been conducted to accurately determine which cleaner-vinegar, Comet, All Purpose, baking soda, or a mixture of vinegar and baking soda- is the most environmentally safe and the most efficient. The end result should display the mix of Vinegar and Baking Soda as being the most environmentally safe and efficient household cleaning product. Method To begin the experiment, draw two lines on each tile (five tiles total) 10 centimeters long. Label each line as either a 1 or 2 on each tile to distinguish the trials. (Note: each line will be used for separate trials.) Also, label each tile as the name of the cleaner being used. Then, measure 10 milliliters of vinegar using a graduated cylinder. Depending on paper towels available, fold as needed to where it does not rip or bleed through while scrubbing. Next, pour the vinegar from the graduated cylinder slowly onto the line marked as trial 1. Scrub the stain that has vinegar on it vigorously using the paper towels. Same person scrubbing the vinegar will do so for the rest of the products and trials. Start the stopwatch once the scrubbing begins and stop as soon as the mark is completely removed. Record results immediately after the stain is erased and clearly state any observations obtained. Repeat this procedure for both Comet and All Purpose cleaners. However, a different method must be taken when removing the stain with a baking soda and water solution. In a plastic cup mix two scoops of baking soda with 30 milliliters of water. Measure 10 milliliters of that solution into a graduated cylinder. Pour the solution onto the tile labeled trial 1. Scrub vigorously using paper towels as needed. Record observations and the amount of time it takes to remove crayon stain. Repeat the procedure with baking soda and water except replace the water with vinegar. It will now be a baking soda and vinegar solution. Finally, record observations and time taken to remove the crayon mark. Repeat all procedures for each solution an additional time but instead using the mark labeled as trial 2. Make sure to record all data and observations after each crayon mark is thoroughly removed from the tile. Results Observations were made immediately following each trial. For instance, vinegar was clear and watery. It had a sour scent and was not messy. Unlike vinegar, baking soda was messy, milky, and gritty. Comet was a thick, green, slimy, and bleach-smelling product. Like baking soda, Comet was also messy. All Purpose, however, was not messy and had a bleach stench. It was also watery and made bubbles once the scrubbing began. Vinegar and baking soda mixture was milky, gritty, and made a reaction when mixed together. Conclusion In conclusion, this experiment was successful in displaying which cleaning product was the most efficient, while being environmentally safe. In this experiment there were four specific cleaning products that were experimented. The hypothesis is supported by the data that was obtained; the combination of vinegar and baking soda is the most efficient in removing a crayon stain. Moreover, as well as being the most efficient, vinegar and baking soda is the most environmentally safe. The data that was concluded from each product are as follows. The first cleaning product tested was vinegar and was found to be inefficient time wise, taking over 3 minutes to remove the stain. Vinegar has an ingredient of acetic acid. If acetic acid is released into the environment it will either evaporate or natural waters will neutralize the solution into acetate salts, either of which are not harmful (Iowa State University, 2001). The next product tested was Comet. It was found to be inefficient, but on a verage was the second to fastest in removing the stain, taking only over a minute compared to vinegar’s 3 minutes. Comet contains fragrance, surfactant, sodium hydroxide, sodium hypochlorite, water, and cleaning agent. Of the ingredients, sodium hypochlorite was found to be the most harmful because it is a toxic chemical. Although sodium hypochlorite is only entered in the environment by a spill or misuse, overexposure can result in harm to aquatic wildlife such as freshwater fish (SDA, 1997). Another product tested was Great Value All Purpose Cleaner. All Purpose took almost as much time as Vinegar to remove the stain, making it inefficient as well. Like Comet, All Purpose contained 2% sodium hypochlorite; therefore, they have similar effects on the environment, both of which are harmful to aquatic wildlife if overexposed. An additional product tested was baking soda. The data for baking soda in the first trial of the experiment can be classified as inconclusive as a result of the baking soda sinking to the bottom of the cup when mixed with water. However, when conducting the second trial the time made an enormous decrease, taking a little over 30 seconds to remove the crayon mark. Baking soda is made up of sodium bicarbonate. Sodium bicarbonate occurs in nature. Therefore, further studies indicate that under normal conditions and use of sodium bicarbonate there are no harmful effects pertaining to plant life and the environment. In fact, research studies show that sodium bicarbonate improves sewage treatment by effectively using pH and enhancing anaerobic digestion of solids (Arm and Hammer, 2012). The final cleaning product tested was a mixture of vinegar and baking soda. This mixture was concluded to be the most efficient in time, taking less than 20 seconds to remove the crayon mark in both trials 1 and 2. Due to this mixture of acetic vinegar and basic baking soda, the resulting solution is a neutral substance- carbon dioxide- that is not harmful to the environment. Ultimately, as previously stated, the hypothesis was supported by this experiment; vinegar and baking soda mixed is the most effective and environmentally safe product. The cost of both vinegar and baking soda is not the cheapest, being a little over 3 dollars, but the effectiveness and safety override that factor. An error recorded for this experiment is that the lines drawn onto the tiles were too thick, making it harder to scrub off with the cleaning product which may have altered the overall data for that trial. Furthermore, the tiles itself had different textures which could have had an overall effect on the amount of time taken to remove the crayon stain. Works Cited Arm and Hammer. (2012). Product Safety Summary. Retrieved from http://www.ahperformance.com/media/files/Product-Safety-Summary_SBC_Final.pdf Iowa State University. (2001). Material Safety Data Sheet Acetic Acid, Glacial. Retrieved from http://avogadro.chem.iastate.edu/MSDS/acglac.htm The Soap and Detergent Association. (1997). Sodium Hypochlorite. Retrieved from http://www.aciscience.org/docs/sodium_hypochlorite.pdf U.S. Environmental Protection Agency. (2010). Greening Your Purchase of Cleaning Products: A Guide For Federal Purchaser. Retrieved from http://www.epa.gov/epp/pubs/cleaning.htm

Sunday, August 4, 2019

Essay example --

Dynamic Engineering They are involved in manufacturing of various products such as Pre-Fabricated Ducts, Forward Curved Blowers, Air Washers, Air Handling Units, Centrifugal blowers, Air Curtains, Air Filters, Ducting and Axial Flow Fans etc. They have to be very precise and accurate in manufacturing to satisfy their customers. They deal with problems of inventory. T – Series Super Cassettes Industries Limited (SCIL) is a music company of India. It owns the music label T-Series. It is also a film production and distribution company. The sets for the news bulletin as well how the sets been built up for dance and other reality shows. It was amazing to know the preparation of the stuffs we watch on TV. Also the recording studios where modern equipment alter voices of great singers for better outputs. Kudos Chemical Ltd. Kudos Chemicals Limited manufactures chemicals under the Xanthenes group of chemicals including synthetic caffeine. It was very tough to understand their product as well manufacturing. Nahar Group NAHAR Group of Companies also known as OWM Group is a leading industrial house of northern India, continuously growing and diversifying its business activities. Nahar Spinning Mills Limited Started out as a tiny worsted Spinning & Hosiery unit in Ludhiana. A nice interaction with the higher management helped us with inspiring insights. They have manufacturing process with uniformity to connect the supply chain of yarn to fabric. KDDL Ltd. (Kamla Dials & Devices Ltd.) It is a premium manufacturer of high-quality watch dials and hands with state-of-the-art factories. It manages the largest retail chain in luxury Swiss watches in the organized sector through its subsidiary Company, Ethos Limited. "We Value our employees, our ... ...S and MMES, there is always lot of learning to add and changes to be made into own business. Different industry made me realize many facts that can be helpful to make me a successful businessman and firm to reach new heights in the competitive market. ïÆ'Ëœ Hiring professionals which enhance business in competitive market. ïÆ'Ëœ To integrate professionalism to have organized way of doing business. ïÆ'Ëœ A proper HR system would increase employees’ efficiency as well trust towards the firm. ïÆ'Ëœ Having promotional schemes to create market for your products and convert the firm as a brand. ïÆ'Ëœ Implementation of modernized Inventory System with implication of IT to maximize efficiency in minimum time. ïÆ'Ëœ To have safety tools for the protection of workers. ïÆ'Ëœ To maintain quality of the product as well as aftersales service which leads to customer satisfaction as well as customer loyalty.

Saturday, August 3, 2019

Arbitrary Defused Incitement :: essays research papers

Arbitrary Defused Incitement   Ã‚  Ã‚  Ã‚  Ã‚  In Dan Greenburg’s â€Å"Sound and Fury† a decent point is made from looking at a situation that could possibly become violent. The narrator suggests that people carry a large amount of â€Å"free-floating anger,† which generates within them, ready for use at any point in time; waiting for the slightest hint of incitement.   Ã‚  Ã‚  Ã‚  Ã‚  Lee, a stand-up comedian, is first introduced by the narrator, who tags along with Lee where he will be the â€Å"emcee† of the night, but right before he is to go on stage a group of drunk young guys chants for a comedian they feel is the greatest, Rusty. Before he even got up to the stage, the young men were ready to cheer on for Rusty, and despite all the exertion he finally gave it up.   Ã‚  Ã‚  Ã‚  Ã‚  As the narrator begins to talk with him and soothe the ailments of his suffrage some of the â€Å"inebriated young men† began to trickle in and eventually noticed Lee. As events heightened a young man thought that he would want to do something about their chanting and later stepped forward closer to Lee.   Ã‚  Ã‚  Ã‚  Ã‚  The total focus started to rest entirely upon the two men â€Å"going through the motion, doing the dance,† while also the bar’s energy of aggression steadily increased with the engagement itself.   Ã‚  Ã‚  Ã‚  Ã‚  It was from a simple measure of conversation that the situation was disabled. When Lee asked how â€Å"the guy† of his well-being it initiated a broad topic capable of going anywhere. Then Lee nonchalantly asks what the young man was in town for, and gets an everyday answer that it was his birthday. So Lee after thinking about it threw out his hand and told him â€Å"Happy birthday.† The situation that was once so potentially volatile now was resolved completely by

Friday, August 2, 2019

Conflict Management Styles Essay -- Business, Handling Conflicts

Conflict is known to be inseparable in all human interactions. In any organization, role differentiation acquires the different uses of conflict handling styles. Work direction, reward, supervision, discipline and performance review also involve the use of conflict handling styles. Organizational change and control is also viewed from a conflict perspective. In attempts to explain the nature or dynamics of a particular organizational phenomenon, conflict may be incorporated as a causal factor (Brown and Peterson, 1993). Our society is concerned with the issue on how the skills of leaders can be enriched so as to enable them to act with greater proficiency when their contributions are from dealing with and through people especially their subordinates. One way of looking into this issue is from the conflict perspectives. The attention to interpersonal relationships is due to our belief that sound leader-subordinate relationships are important and consistent with humanistic and cooperative work environment sought by contemporary leaders. It is also believed that positive interpersonal relationship at workplace is able to increase subordinates’ satisfaction with leader and subordinates with high levels of satisfaction are more likely to be committed to the organization (Brown and Peterson, 1993). Differences in the perception of conflict possess implication in its own right. This is due to leaders uses of conflict styles may be reinforced by subordinates’ responses or the leader may anticipate subordinates’ reaction to the use of conflict styles. It is worthwhile for the leader to be aware of the existence of multiple sources of conflict in work situations and how it promote subordinates’ job satisfaction sin... ...nd Kabanoff (1990) support these dimensions. Applying good management principles in building quality relationships with people will help to prevent or at least lessen conflict. In spite of the best efforts at prevention, conflict does arise. The secret is to learn to cope positively with conflict, and not to see it as an enemy to peace, but an opportunity for growth in relationships (Laue, 1981, and Blome, 1983). In the past, management theorist used the term conflict avoidance, but today this phrase is increasingly replaced with the phrase of conflict management. Conflict management recognizes that while conflict does have associated costs, it can also bring with it great benefits. It is for this reasons that today’s managers seek not to avoid, but to manage conflict within the organization (Nurmi and Darling, 1997; Su-Mei Lin, 2003).

Thursday, August 1, 2019

About Nyc

Living in America is a fantasy for a lot of people, but living in New York City is something even better, and more magical than any fantasy. Although regarded as the `most populated city ‘ in the United States, the whole city has something interesting to offer everyone. It is sub divided into five boroughs , being Queens , The Bronx , Brooklyn , Manhattan , and Staten Island respectively . The landmarks in New York city are known all over the world . There is the famous Statue of Liberty, Brooklyn Bridge, Wall Street, the sky scrapers, and the World Trade Center, now called ground zero.One of Manhattan’s famous landmarks is Times Square. Different kinds of lights illuminate the area, where people are seen partying, having fun, and enjoying life. People from all over the world go to Times Square to have a glimpse of such a beautiful sight. A New York trip will never be complete without a visit to Times Square. The skyscrapers are so astonishingly tall and eye-catching. Th ese buildings posses the most beautiful architecture I have ever seen in my lifetime. I think to myself, there are so many buildings here; I find it hard to believe that man is capable of putting them up.The buildings look like they have plunged from GOD’s hand and landed at one spot. New York City is basically a crowded and small city. With a population of almost eight million residents, it is actually a mystery how such a big population would fit in one city. During the day, the streets and the subways are filled with busy people, with the roads filled with cars and the continuous honking of vehicles. By night, stars are accompanied by the millions of lights that illuminate the busy streets. They call New York the city that never sleeps.Let me tell you something, this big city called â€Å"The Big Apple† is the capital of all the new fashions and trends. Shops on the â€Å"Fifth Avenue† will make you really feel like a Million Dollar person, while in Chinatown you can get the cheapest unbranded stuff that looks almost the same. You can go see the â€Å"The New York Mets† at Shea Stadium in Flushings, Queens, and â€Å"The New York Yankees† at Yankee Stadium in the Bronx. You can buy anything at anytime during the day or night because the shops never close.Walking down the Manhattan streets, it’s almost customary to smell the smoke of exhaust from thousands of cars. The smoke coming from Subway stations underneath the roads can get to your nostrils quicker than it can be seen. It almost makes you feel like if you are a big giant walking along houses under your feet that have smoke coming out of their chimneys. At the same time the smell of hotdogs stands, salted pretzel stands make you aware of their presence as your smell sensors go crazy, and start telling your brain to get some.You can try your best but the smell from Italian pizzerias will sure pull you in for a slice or two even if you are not a pizza lover. Then you have the fresh smell of different fruits coming from the fruit stands on the streets, reminding you that New York City even has choices for everyone even for healthy conscious ones. I lived and liked Brooklyn borough of New York City because it has so many Pakistani people, that it’s called â€Å"Little Pakistan. † There you will find tasty Indo-Pakistani food.Your taste buds will thank you for the spicy aroma, and tenderness of chicken or beef kabobs perfectly done on clay oven called â€Å"tandoor†. Chicken curry, beef curry with freshly clay oven baked Naans, Bryani, or tandoori chicken will give you the perfect combination of spices, aroma, tenderness, and fill you right up for a very reasonable price. In Manhattan, during the winter time, you have the roasted sweet almonds, and roasted salted peanuts that make your whole body warm. After eating a few of those, you might not like hot cocoa again.Sounds of honking of cars are a part of life in this city. Living in the apartments, it’s normal for you to wake up at least 2 to 3 times a night because of the sirens of Police or Fire trucks. Although you do not get to see any big planes over Manhattan anymore, but you hear the big planes roaring almost everywhere else reminding you of the fact that New York City is home to not only Westchester, Newark, but to big airports like JFK, and LaGuardia also. In winter, snowflakes are my favorite. Touching the snow, falling generously, makes you feel like you are touching the clouds.On Brooklyn and Brighton beaches, you can touch the cold water, and hot sand, making you feel as if you were in Caribbean’s. New York City never sleeps, so you can see, smell, feel, taste and touch so many things that you can go on and on about this great city, it’s beauty, and its wonder. Here you can see so many different cultures, different worlds living in one small world. I know that experiences that I had in that city are so magical and ex traordinarily special, they will always be with me where ever I go.

Ancient History: Cities of Vesuvius

Using Source A and B and your own knowledge, describe the main features of the economy in Pompeii. -The some of the main features of the economy in Pompeii consisted of: Trade, Commerce, Industry, Occupations, and Public Works. -Trade: Pompeii was the port for Nuceria and Nola, which made it the trading centre for mainly agricultural produce. There are suggestions for the size and nature of the port but this is determined on whether it was a sea port or a river port. Pompeii played an important role in the economy of the Campanian region. Commerce: There were plenty of shops in Pompeii, but the evidence to what was sold in them is very little, and archaeologists can hardly determine what was sold in them. Some shops that have been determine though are: a masons shops and a carpenters shop, both these shops were determined through paintings that had both masons and carpenters tools on it. Markets were important as well. The macellum which was located in the Forum and sold meat and fish. The forum featured a courtyard, a colonnade and a row of shops. The evidence that supports the macellum is fish bones and scales found in a drain beneath the forum structure. Although, not all shops or markets had permanent locations. Evidence from the praedia or estate of Julia Felix makes it clear that there were temporary stalls that sold goods such as shoes, or metal vessels. There were plenty of bars and inns in Pompeii and were mainly located on the main roads and near the gates. The many thermopolia (Source B) acted as bars, the dolia or large terracotta pots embedded in the counters of these shops are generally acknowledged as food or drink holders. Buildings identified as inns have been locate near the Nuceria Gate and the Forum. They consisted of courtyards and upper floor rooms. Industry: Industry played an important part in the economy of Pompeii. Agriculture, Wine and olive oil production were predominant. Pliny once stated ‘more skill was needed to produce olive oil than wine, because the same tree produces different kinds of oil’. The green olive was the olive that had the outstanding taste, and was used mainly for olive oil production. Most of the pressing of oil (Source A: Olive Press) was done in the rich estates, but some were found in Pompeian houses and the Forum granary. Generally presses had to be warmed with large fires, and Cato once stated â€Å"Pompeian presses built from lava stone were the best’. Once olive oil was pressed it was sold at the Oblitarium or oil markets. -Occupations: There is a large amount of evidence from Pompeii concerning the varied occupations of the population. Pompeii had a large community of artisans which included: artists, metalworkers, potters and glassblowers. There were tradesmen, wealthy merchants, manufacturers and service industries employing bakers, innkeepers, bath attendants and brothel keepers. Some evidence to support these occupations are the artworks from Pompeii that depicted cupids engaged in the various crafts and occupations of the townspeople.